Fifth Avenue Healthcare Services announces the promotion of Marketing Director Curt Matlach to Chief Marketing Officer and Partner. Curt Matlach’s tenure at Fifth Avenue Healthcare Services has been celebrated with company-changing accomplishments and awards.
Before his promotion to CMO, Curt Matlach was the Marketing Director for Fifth Avenue Healthcare Services, bringing a depth of marketing and sales knowledge from his 25+ years of experience. Curt has gained years of valuable experience working as a co-founder for startups Nueterra HR and Quadrant PHR and at larger Fortune 500 companies like Merrill Lynch and Charles Schwab.
Curt Matlach’s Early Years In Healthcare
Entering the healthcare industry in 2010, Curt Matlach became the Senior Vice President of Sales and Marketing at Nueterra HR Solutions, a national healthcare PEO. As one of the original four co-founders, Curt created and implemented their national marketing plan, building and training an innovative marketing team from the ground up.
Their team increased the total number of worksite employees from startup (with four employees) to over 3000 across 30 states in under two years. Additionally, during this time, Mr. Matlach was published in the PEO industry-leading publication, the NAPEO Insider. The NAPEO Insider 11/2011 published Curt’s article “Working with Medical Provider Clients.”
In 2012, Mr. Matlach co-founded Quadrant PHR, a national professional employer organization (PEO) with offices in Tulsa, Oklahoma, and Charleston, South Carolina. He started the PEO with two employees and exited with 4,000+ worksite employees. Again, I am solely responsible for the strategic sales and marketing, digital and print branding development, and launching of the website QuadrantPHR.com.
In addition to implementing a nationwide sales and marketing plan, he built a full suite of employee benefit plans while forging a network of referring partners, agents, brokers, and advisors. Under his watch, Quadrant PHR provided solutions that helped small—to medium-sized business owners reduce substantial costs, ultimately having a robust and positive effect on profitability in companies across the country.
Recent Time At Fifth Avenue Healthcare Services
After his exit from Quadrant PHR, Curt joined Fifth Avenue Healthcare Services. His leadership has reinvigorated the organization’s brand awareness and sister companies, Fifth Avenue Agency, Primoris Credentialing Network, and 5ACVO.
As Marketing Director, Curt Matlach helped deliver a strategic marketing initiative to expand corporate recognition and build new client relationships. He designed and launched the award-winning healthcare brand 5ACVO along with websites for 5ACVO and Primoris Credentialing Network, winning the Healthcare AD Award for redesigning the Fifth Avenue Healthcare Services corporate website in 2020.
Curt also produced the Fifth Avenue Agency website and credentialing blogs for all four Fifth Avenue Healthcare Services companies. In six short months, he published over 200 blog posts that inform and educate readers on healthcare industry-relevant topics.
His complete brand update at Fifth Avenue included brand books, taglines, logos, business cards, letterhead, and digital marketing prints. He synchronized fresh marketing with a new customer relationship management system and email campaign provider. Additionally, he spearheaded the effort to expand the social media presence of all Fifth Avenue Healthcare Services companies across LinkedIn, Facebook, and Twitter.
His marketing leadership overall has led to his receiving five industry awards during his first few years at Fifth Avenue Healthcare Services:
- Aster Awards Silver Winner for the new credentialing branding of 5ACVO and its newly designed website, 5ACVO.com.
- Aster Awards Silver Winner for the credentialing marketing piece, Before & After.
- Aster Awards Winner Bronze for the newly designed Primoris Credentialing Network website.
- 38th Annual Healthcare Advertising Awards Winner for outstanding work in the website redesign of Fifth Avenue Healthcare Services.
- 38th Annual Healthcare Advertising Awards Silver Winner for 5ACVO’s Before & After campaign.
The Healthcare Advertising Awards recognizes the best healthcare marketing with 54 award categories. The Aster Awards is the country’s most prestigious competition recognizing the most talented healthcare marketing professionals.
Curt Matlach says that “Marketing is simply using good design to tell a company’s or person’s story, revealing their purpose and moving specific goals forward. In business, this results in new relationships, new revenue, new partnerships, new clients, and stronger revenue retention. Personally, this leads to helping others find and release their potential, leading others to greater personal fulfillment.”
Curt Matlach’s promotion at Fifth Avenue Healthcare Services has enhanced his reputation as an experienced business leader for over two decades. He stands out at breaking down complex problems and presenting creative solutions across industries, including healthcare. His promotion is the latest reward for a job well done.
More information about Fifth Avenue Healthcare Services
Fifth Avenue Healthcare Services is part of an NCQA Credentialing Accredited family of healthcare companies. Sister companies include 5ACVO (credentialing and primary source verification specialists), Fifth Avenue Agency (MPLI and medical malpractice insurance specialists), and Primoris Credentialing Network (credentialing and provider enrollment specialists with 54+ health plan and network provider enrollment options).
Fifth Avenue Healthcare Services originally published this article here. For information on Fifth Avenue Healthcare Services, please visit FifthAvenueHealthcareService.com or Contact Us.
